Starting a new outdoor and mountain biking training company, Evolution Adventure needed a great looking website with the aim to inspire their target audience from young to older members. Therefore it should accommodate a range of different devices and be easy to navigate, showing off the great imagery across the pages and allowing a regular blog to be uploaded regularly by staff.
Having a wide ranging audience, with different devices and technical skills, we created a fully mobile optimised website using a ‘mobile-first’ approach. Many of the users were found to be referrals from their company Facebook page, meaning landing pages would need to be created and optimised to generate new enquiries on a contact form.
The website was split into 3 main sections ‘Mountain Biking’, ‘Cycling Breaks’ and ‘Schools’ with clear navigation to help users find the right content quickly.
An integrated calendar would allow the staff to display when slots were available for training. A fully editable WordPress CMS was used to achieve this as well as full training on how to use the system.
The final design gave a great representation to what the Evolution Adventure is about, using their inspiring imagery to create the sense of what the courses are like. After testing over half of the visitors were found to be mobile and tablet users, meaning creating the website as mobile-first was crucial to having a highly optimised website. Clear navigation and subtle animations make the website simple and smooth to move through giving a great User Experience (UX).