Henshalls Insurance Brokers – CodeLaunch

Henshalls Insurance Brokers


Project Type



“Matt at CodeLaunch has played an integral part of the re-branding of our company – they have offered expert advice, fantastic design concepts and unlimited support. Nothing has been too much trouble and they have worked tirelessly to ensure the deadlines that we faced were continually met. I would thoroughly recommend them to any company and we will continue to use their services for the foreseeable future.”

Sallyanne Burdon, Marketing Manager, Henshalls Insurance Brokers.


Henshalls Insurance Brokers off high quality customer service for commercial and personal insurance customers. After a total rebrand they wanted a brand new website to reinforce their new image, attract new customers and provide live support.

How we approached it

The website was designed from the ground up using the WordPress CMS. Using a ‘Mobile-First’ approach, the user experience was optimised for customers using their smart phones and tablets primarily, which was found to be the majority of users after analysis. SEO is constantly monitored and updated with optimised blog posts every week, keeping them organically at the top of search results for their target area using ‘insurance broker shropshire‘ and ‘business insurance shropshire‘.

We also manage ongoing advertising campaigns through both Facebook and Google AdWords. This involved creating bespoke landing pages for the adverts to direct to, tailored to each ad that was used (rather than just linking to the home page). This ensured maximum conversions of new customers, saving them money on advertising and making every click count.

A ‘Live chat’ system was also added to the website, allowing staff to directly engage with visitors while they are on the website, drastically increasing conversions with prospective clients who may be more reluctant to call on the phone, and allowing them to account for each customer that is attained through their website.

UPDATE: Also more recently integrated was a new ‘Quote-and-Buy’ system allowing visitors to enter their information to get a range of quotes from different insurers which can be selected and bought directly through the website, allowing Henshalls to increase customers without extra strain on the staff administration.

The results

Keeping up-to-date has been key to Henshalls success with their online presence. By looking and testing with new sources of customers online through Par-Per-Click adverts, customer landing pages, live chat support, blogging and highly monitored SEO, they have earned their top spot for search results, increased conversions and streamlined their customer experience.

We work closely with the great staff at Henshalls to learn with them what their customers look for in their website and online services, constantly testing and optimising new ways to help grow their business.

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